Customer Overview
ROI Mantra is a Google All-Star award-winning digital marketing agency headquartered in Dallas, USA, with a delivery center in Noida, India. A certified Google Premier Partner, ROI Mantra focuses on performance-driven marketing through data-backed strategies. The company operates across multiple sectors—e-commerce, healthcare, education, consumer durables, automotive, NGOs, and more—delivering measurable ROI for clients globally through direct engagements and dedicated offshore teams.
Business Challenge
With a rapidly expanding client portfolio and a diverse set of digital campaigns across Google Ads, Amazon Marketing, and social platforms, ROI Mantra faced a critical operational bottleneck—analyzing customer and product reviews at scale. The company needed a reliable and automated mechanism to:
- Ingest and process large volumes of structured and unstructured data.
- Perform real-time sentiment analysis to understand customer feedback.
- Derive actionable insights to optimize marketing strategies and product positioning.
- Visualize trends to support data-driven decision-making.
Their existing systems lacked the ability to process vast feedback data effectively, hindering campaign refinement and limiting customer experience optimization.
AWS-Powered Solution by i2k2 Networks
To address these challenges, i2k2 Networks architected a scalable, serverless review analytics platform leveraging AWS cloud-native services. The architecture focused on automation, reliability, and advanced analytics capabilities.
Key Components:
- Amazon S3: Central repository for storing structured and unstructured review data.
- AWS Lambda: Serverless ingestion pipeline for real-time data processing.
- Amazon Bedrock: Utilized for advanced AI-based sentiment analysis, enabling precise evaluation of customer tone and intent.
- Amazon DynamoDB: Fast, scalable NoSQL database for storing analyzed metadata and enabling efficient querying for reporting.
- AWS Glue: ETL orchestration layer to clean, transform, and enrich raw data for analytical processing.
- Amazon QuickSight: Interactive dashboards for sentiment trend analysis, product insights, and marketing performance metrics.
Security and Monitoring Enhancements:
- Amazon CloudWatch: Real-time performance monitoring and log aggregation.
- Amazon GuardDuty: Continuous threat detection and monitoring to ensure platform security.
- Amazon SNS: Notification system to alert stakeholders about performance thresholds or anomalies.
Model Evaluation & Optimization
Extensive model validation was conducted using industry-standard metrics:
- Prompt Finetuning with Bedrock Prompt Management and Bedrock Flows.
- Evaluation of LLM via our own dataset with ground truth, capturing accuracy, toxicity, and robustness.
- Toxicity and ethical content filters were embedded to ensure brand-safe content analysis.
- Load testing under peak traffic simulated production conditions, ensuring system resilience.
Outcomes & Business Impact
- 80% reduction in manual effort for analyzing reviews.
- Faster campaign optimization, with insights accessible in near real-time.
- Improved client satisfaction due to timely, data-driven recommendations.
- Enhanced scalability to support growing data volumes and marketing channels.
- Compliance-ready, secure, and fully documented system that integrates seamlessly with ROI Mantra’s existing digital marketing workflows.
Solution Architecture
Conclusion
By adopting modern AWS-based architecture, ROI Mantra has transformed its customer review analytics into a strategic asset. With automation, intelligent insights, and visualization capabilities, the agency is now better equipped to refine marketing strategies, boost ROI, and deliver superior client outcomes—all while maintaining agility and security in a competitive digital landscape.
About i2k2 Networks
Your Trusted Technology Partner:
Established in April 1999, with just a few clients and 4 employees, i2k2 Networks has now grown into a leading data center and web hosting company with more than 4000 clients across the globe. At i2k2, we work on a philosophy of commitment toward our customers and take total ownership to keep the customer’s application online and make data secure. We get motivated by our client’s success and help them to scale their business with cutting-edge technologies and requisite expertise.
Why i2k2?
Our strategy
Cloud Computing – We are highly proficient in cloud hosting serving more than 4000 Corporates with 14000+ VMs and Physical servers mainly in India.
Cloud Consulting – We are adept at delivering solutions on public cloud, private cloud, and Hybrid cloud. We are partners with AWS, Azure, Google, and other cloud providers.
Our mission
Focus to service our customers and create products that are extremely user-centric and solution-oriented with a highly-skilled technical team and a vast experience in the technology space, we have been developing products that are solving real-life issues that can service the masses
Our vision
We offer tailor-made solutions and services so that businesses can leverage the maximum benefits through us. We ensure that the delivery and quality parameters are met and remain committed to the best possible customer experience