Case Study - Retail & FMCG Business

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Migration to Amazon Web Services (AWS)

Industry: : Retail and FMCG

The Client: Started in 1979, the client is a New Delhi Based company, which is now a top-notch leader in the social expression industry with more than 60% market share in the organized sector. Grown from cards-only company to a complete social expression enterprise, they include a wide range of modern cultured entities that increase the urbanization and improves the standard of living. They have a complete range of cards and gift products for all the major Indian festivals including Holi, Diwali, and Raksha Bandhan along with the usual celebrations such as New Year, birthdays and anniversaries. This Company has targeted malls and other prime retail space for their business expansion. They currently operate 230+ exclusive outlets in 15 states, 66 cities and nearly 300 franchise outlets across the nation and neighboring countries. The company went public in 1995 and in the year 1998, it was listed on the National Stock Exchange of India and the  Bombay Stock Exchange (BSE).

Business Need

The client was running a legacy code and had issues with performance during high traffic situations. They wanted to move to a highly scalable and stable infrastructure so the i2k2 project team suggested the client to migrate their existing infrastructure to AWS.


The client had previously suffered some major scalability and security issues. They had various challenges in terms of implementing security measures and to provide service to uncertain traffic with the practical deployment of services and keep them intact. They also had challenges in implementing an automated environment with high availability.


The i2k2 Networks team provided comprehensive infrastructure management services to the client. Implementation of security standards by placing instances in proper and required subnets. The i2k2 project team has designed an architecture that kept track of all the access by using services in AWS. We were also able to implement log reading to trace any unauthorized access or service. Deployment of a monitoring setup for the entire Production and UAT environment. The i2k2 project team was able to scale and optimize infrastructure in case of high traffic situation which in turn led to a more stable and secure environment. The complete migration of applications from private cloud to AWS cloud was taken care of by the i2k2 project team.

Why i2k2

  • The i2k2 being an advanced consulting partner of AWS was the best option for the client. Our previous case studies on migration helped the client to build trust in us and giving us the responsibility for the work.
  • The i2k2 networks project team utilize best practices being implemented in the industry. We have highly skilled and experienced workforce who is available 24x7x365 for support and consultation.

About i2k2 Networks

i2k2 Networks is the no.1 dedicated web hosting company in India and a trusted name in the IT cloud hosting services industry that offers a full gamut of cutting edge enterprise solutions which drive business in today's Internet-powered world. Our folio includes Dedicated Servers, Cloud Hosting- Public, Private and Hybrid, Data Center Services, Business Email Solutions, Managed IT Services, Backup, and DR Solutions, DevOps Services, Cloud Enablement, Enterprise Hardware solutions, and various other integrated services. A team of dedicated and professionally driven IT experts conversant with diverse client requirements are available 24x7x365 to provide extended support. With superior technologies to host, design and develop high-quality websites and applications, we ensure to deliver unmatched value to our clients.

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