Case Study - Architecting powerful Cloud Platform for Shobiz Digital

Home Client List Case Studies Architecting powerful Cloud Platform for Shobiz Digital

About Customer

Industry: Event Management

The Shobiz Digital is an event organizer company organizing events on virtual and physical platforms. Team Shobiz creating an impact that is meaningful, multi-sensory and goes far beyond the computer screen through the range of virtual platforms:

  • Webinar+
  • Hybrid (on ground and green screen) Virtual Experience
  • 2D Ambience Virtual Experience
  • Dynamic 360 Degree Virtual Experience
  • Static and Dynamic Customized Environments
  • Virtual Exhibitions and Booths

Shobiz Digital will curate perfectly harmonized, brand-driven, and engaging virtual experiences for their customer audience.

Current Infrastructure

Shobiz Digital initially ran on legacy infrastructure and every year spent upfront costs to procure the infra and devices for the hosting event planned for that particular year. Every year they have to spend refreshing the infra by changing the aged devices and equipment and also procuring the huge infra to handle the huge traffic at the time of the event. Shobiz Digital also has a separate mechanism to ensure the security of the infrastructure and also follows the same procedure to spend upfront costs for security devices and licenses.

As infrastructure is in an on-prem Datacenter then maintenance and manageability is another important task for their organization.

In addition, to achieve reliable cloud services and resiliency, Shobiz Digital contacted us for consultancy and here we guided and helped them to decide the best platform to achieve the best performing platform as per there need.

The Challenge

We have decided to on-board Shobiz Digital on the AWS cloud platform. Here we can eliminate their unnecessary expenses on irrelevant IT infra and services. The main challenges are:

  • 1. Achieve autoscaling at the time of heavy traffic during the events as per demand
  • 2. Deploy appropriate security mechanisms in place
  • 3. Achieve resiliency to recover from any kind of failure in case of any mishappening with the infra
  • 4. Provide support and management for the Cloud Architecture

The Solution

For Shobiz Digital we have deployed the workloads in Multi-AZ as per the best practices. There are two Application modules that are handling different modules that run simultaneously at the time of the event. Workloads are hosted in the private subnet and access can only be made through the VPN. The traffic from the public internet only comes via the WAF and then Load Balancers.

Databases are deployed using RDS Aurora MySQL (Serverless) in Multi-AZ in the private subnet only with no public access.

The whole infrastructure is architected in the Multi-AZ environment with the AWS best practices.

Security

  • 1. AWS WAF is provided to protect apps and APIs against bots and exploits that consume resources, skew metrics, or cause downtime.
  • 2. AWS GuardDuty is deployed for threat detection and it also continuously monitor the infra to detect any kind of malicious activity.
  • 3. AWS Standard Shield is also provided to protect from the DDOS attack and safeguard the applications running on the AWS infra.
  • 4. Important instances are kept in the private subnet and user access can be provided by using VPN.
  • 5. AWS Security Hub is deployed here for security posture management service that automates best practice checks, aggregates alerts and supports automated remediation.
  • 6. To ensure the AWS best practices we have also deployed the AWS Trusted Advisor.
  • 7. Access Management and Security of Keys achieved using the KMS and Secret Manager.
  • 8. MFA is also implemented to provide an extra layer of authentication.

Prevention and Detection

  • 1. AWS WAF is provided to protect apps and APIs against bots and exploits that consume resources, skew metrics, or cause downtime
  • 2. AWS GuardDuty is deployed for threat detection and it also continuously monitor the infra to detect any kind of malicious activity
  • 3. Important instances are kept in the private subnet and user access can be provided by using VPN
  • 4. Access Management and Security of Keys achieved using the KMS

Resiliency

  • 1. A Multi-AZ infrastructure has been architected for this customer
  • 2. Snapshots are being taken properly with a defined frequency and kept within S3, as-per-required retention period

Other Services

SNS

CloudWatch

CloudTrail

Lambda

The Solution/Architecture Diagram
Why AWS?

AWS is designed to allow application providers, ISVs, and vendors to quickly and securely host your applications – whether an existing application or a new SaaS-based application. You can use the AWS Management Console or well-documented web services APIs to access AWS's application hosting platform. AWS utilizes an end-to-end approach to secure and harden our infrastructure, including physical, operational, and software measures. For more information, see the AWS Security Center.

Using AWS tools, Auto Scaling, and Elastic Load Balancing, your application can scale up or down based on demand. Backed by Amazon's massive infrastructure, you have access to compute and storage resources when you need them. With AWS, you take advantage of a scalable, reliable, and secure global computing infrastructure, the virtual backbone of Amazon.com's multi-billion dollar online business that has been honed for over a decade.

Why i2k2?

Our strategy

Cloud Computing – We are highly proficient in cloud hosting serving more than 4000 Corporates with 14000+ VMs and Physical servers mainly in India.

Cloud Consulting – We are adept at delivering solutions on public cloud, private cloud, and Hybrid cloud. We are partners with AWS, Azure, Google, and other cloud providers.

Our mission
Focus to service our customers and create products that are extremely user-centric and solution-oriented with a highly-skilled technical team and a vast experience in the technology space, we have been developing products that are solving real-life issues that can service the masses

Our vision
We offer tailor-made solutions and services so that businesses can leverage the maximum benefits through us. We ensure that the delivery and quality parameters are met and remain committed to the best possible customer experience,

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