Client Overview
India’s first official movie fashion and merchandising brand, offering a unique range of apparel, accessories, and collectibles inspired by Bollywood cinema and pop culture. The platform features merchandise from major Indian films like Pushpa 2, Jawan, and Adipurush, as well as globally recognized franchises such as Harry Potter, Game of Thrones, and Tom & Jerry. With growing customer demand and a strong online presence, they wanted a scalable and resilient cloud platform to support its expanding operations.
Industry
E-commerce | Retail | Media & Entertainment
Cloud Platform
Amazon Web Services (AWS)
Business Challenges
As their brand visibility grew, the company encountered several operational and technical limitations:
- Traffic Surges During Launches: New collection drops and film merchandise releases often caused performance lags or site downtime.
- Scalability Constraints: The previous hosting infrastructure lacked elasticity, limiting the ability to respond to sudden traffic increases.
- High Latency: Slower page load times impacted user experience, conversion rates, and SEO.
- Data Growth: Increasing catalog size and transaction volumes strained backend systems.
- Limited Visibility: Lack of real-time performance monitoring made issue resolution reactive rather than proactive.
Why AWS?
The client selected AWS to modernize its infrastructure based on the platform’s strengths in:
- Auto-scaling and load balancing for seamless performance during peak periods.
- Secure, highly available services across global regions.
- Fast and scalable storage and compute options to support e-commerce growth.
- Built-in monitoring and alerting to improve operational visibility.
Solution Overview
The AWS solution was designed to provide high availability, scalability, and performance optimization.
Key Architecture Components
- Amazon EC2 with Auto Scaling: Provisioned compute instances that automatically scale up or down based on traffic demands.
- Amazon S3 + CloudFront: Delivered high-speed content (images, videos, CSS, JS) globally with reduced latency.
- Amazon RDS (MySQL): Hosted the transactional database with multi-AZ failover and automated backups.
- Elastic Load Balancer (ELB): Distributed incoming traffic across healthy EC2 instances, ensuring uptime and performance.
- Amazon CloudWatch: Provided continuous monitoring of site performance, latency, and resource utilization.
- Amazon SNS: Enabled real-time notifications for system issues or spikes in traffic, helping customer support teams stay informed.
Results & Benefits
Seamless Scalability
With auto-scaling and load balancing, the client experienced zero downtime during high-demand periods such as festival sales and film merchandise releases.
Improved Customer Experience
Using CloudFront and S3, page load speeds improved by over 50%, reducing bounce rates and improving conversion.
High Availability & Resilience
The multi-AZ setup across EC2 and RDS ensured consistent uptime and quick recovery from potential failures.
Real-Time Monitoring & Alerts
AWS CloudWatch and SNS allowed the operations team to monitor platform health continuously and respond instantly to anomalies.
Cost Optimization
By leveraging AWS’s pay-as-you-go model and auto-scaling, the client was able to optimize costs during off-peak hours while maintaining performance during traffic spikes.
Conclusion
With its migration to AWS, the client successfully built a robust, scalable, and resilient infrastructure capable of supporting its growing e-commerce platform. This transformation enabled the brand to deliver a seamless shopping experience even during high-demand events and laid the foundation for future expansion into global markets and omnichannel retail.
Why i2k2?
As an AWS Advanced Consulting Partner & Managed Amazon cloud services provider, i2k2 provides comprehensive folio of cloud solutions along with prompt and reliable support. Our partnership with AWS goes several years back, even before we formalized our association with the company in 2013. Key reason to choose i2k2 was 20 years of proven business. Talent is vast due to extensive IT exposure in India.
About i2k2 Networks
i2k2 Networks is the No.1 Dedicated Web Hosting company in India and a trusted name in the IT cloud hosting services industry that offers a full gamut of cutting edge enterprise solutions which drive business in today's Internet-powered world. Our folio includes Dedicated Servers, Cloud Hosting- Public, Private and Hybrid, Data Center Services, Business Email Solutions, Managed IT Services, Backup, and DR Solutions, DevOps Services, Cloud Enablement, Enterprise Hardware solutions, and various other integrated services. A team of dedicated and professionally driven IT experts conversant with diverse client requirements are available 24x7x365 to provide extended support. With superior technologies to host, design and develop high-quality websites and applications, we ensure to deliver unmatched value to our clients.