Search Engine Optimization (SEO) is the process of gaining top rankings in the search engines like Google, Yahoo, Bing etc. for your website’s most relevant search terms. The most relevant search terms are the phrases that masses are most likely to type into a search engine when looking for what the website has to offer.
The main benefits of SEO are the following:
1.A benefit of SEO is its cost-effectiveness because there is no payment to the search engine for being placed within it, which is very important for the ‘search head’, high volume low intent searches which are very expensive in paid search.
2.The cost of SEO is fixed and is independent of click volume. After the initial optimization costs, the cost per click minimizes whilst paid search is a variable cost.
3.Therefore, there are no media costs although resources are important for analysis of key phrases and to complete optimization on the web pages.
4.Offers a very targeted audience
5.Visitors referred by SEO will only visit your website if they are seeking particular information or details on your products or related content.
So, these are the main advantages of SEO.