Nowadays, business communication relies heavily on the internet, with email becoming the main mode of correspondence in the corporate world. Further, emails have gained prominence of daily personal lives, as people make use of electronic mails for day to day activities. Webmail services gave become a potent mode of marketing in the corporate world because of the far-reaching application of this communication platform. There are innumerable organizations that are availing email marketing services to simultaneously reach out to all members of their key demographics. Some of the benefits of availing email marketing services are listed below:
- Low cost, high return marketing platform
- Advertising at mass scale
- Facility to reach out to billions of people at the same time
- Marketing strategies can be customized in accordance with the needs of the consumers in a cost effective fashion
- Ability to carry out split testing for zeroing in upon the most effective marketing campaign
Email marketing includes two main modes – emails as advertisements and emails as newsletters. While the former is aimed at providing the users with the best possible information in a comprehensive manner, the latter is aimed at furnishing information related to a company to its clients and followers. Both forms are very effective and work in tandem with each other, as the former works as a catalyst for bringing in the clients, while the latter assists in retaining them.