Search Engine Optimization (SEO) is the door to organic traffic to your website, and it’s influenced by a lot of factors, including the hosting you use. But, how does cloud hosting impact your website’s SEO? Does implementing cloud solutions help improve your ranking? Is cloud server hosting better than traditional one for SEO? We’ll explain all such queries here. If you are starting a website, choosing cloud based services is one of the most recommended steps to increase your chances of success. And, if it’s an already live website, you can migrate to a cloud-based hosting to enhance speed, performance, and security to ensure SEO success. How exactly does this work? Let’s find out in this post.
What is Cloud Hosting?
Cloud Hosting refers to web hosting that uses a network of virtual servers located at various locations instead of a single physical server. It distributes resources across multiple servers to host websites, applications, and other online services to provide better reliability, flexibility, and scalability. The popularity of cloud-based hosting servers has surged significantly in recent years. A series of benefits that come along with choosing cloud solutions is behind them. For instance, cloud hosting improves the website page loading speed, uptime, and security. This enhances the customer experience and boosts the value of your website in the eyes of search engines. As a result, your website gains more traffic and is recommended to more users. That’s why website owners are rapidly shifting toward cloud server hosting.
How Does Cloud Server Hosting Impact SEO?
Do cloud based services help SEO? The short answer is- Yes. Now that you know the answer, let’s explain the “how” behind it. If you want to understand why choosing cloud hosting for your website is the right step, the below reasons will help you make up your mind. However, choosing the right cloud hosting provider is another must that you have to take care of. If not, you’ll be facing the challenges of switching to a cloud-based hosting that can be easily avoided with the right guidance. Here’s how cloud based services help SEO and allow your website to explore a goldmine of organic traffic:
Faster Page Loading Speed
Using reputed cloud hosting improves the loading speed of your website’s pages due to the distribution of load across multiple servers. However, traditional hosting doesn’t provide this perk, as your webpages will rely only on a single server. A website speed study revealed that even a one-second delay in page loading time can result in a 7% decrease in conversion rates. And, switching to cloud servers makes the page loading speed faster by a whopping 50% as revealed in a study. Therefore, using cloud hosting makes your website twice as fast as it is right now, and will bring more SEO-linked traffic.
Increased Website Uptime
Using cloud hosting also enhances the uptime of your website, as it won’t go down due to the availability of multiple servers. If one of them is not working properly, the load gets shifted to another one and the chain continues to keep your site up at all times. However, if your website is down frequently, it negatively impacts SEO and leads to loss of traffic. So, switching to cloud servers will improve your SEO, bring more traffic, boost your conversion rate, and increase your revenue.
Enhanced Website Security
Cloud hosting is usually more secure than traditional servers as it offers various tools and services to protect your website against bots. You can easily keep away spambots and scraping bots, keep your comments section clean, and enhance the user experience. Multiple virtual servers also protect your website against malware attacks. So, you can keep the site data and your visitors’ information safe without any worries.
Better Scalability & Reliability
Cloud hostings offer better scalability opportunities with automatic scaling during traffic spikes and reduction of resources at low-demand phases. It maintains optimal performance during times of high traffic by handling the load efficiently and keeping your services uninterrupted. That’s why cloud servers are significantly more reliable than traditional physical databases. You don’t have to worry about a user struggling due to your site’s performance when using cloud-based hosting. This greatly improves the SEO score of your website.
Improved Mobile Friendly Optimization
Cloud-based hosting also increases the mobile-friendliness of your website as it uses mobile-first indexing, and it’s one of the crucial factors impacting your SEO score. Most of the providers also offer advanced mobile analytics to further optimize the site for mobile friendliness. A site that is not optimized properly to be used on a mobile phone is not liked by Google. Therefore, cloud servers help your website’s SEO by making it more likable to search engines.
Extensive Global Reach
Cloud hosting providers utilize content delivery networks (CDNs) to distribute content globally, which reduces latency and improves site speed. CDNs fetch data from nearby servers of a user to reduce loading time and enhance user experience. This significantly helps improve the SEO score of your website. When you use a physical server, you can’t access this benefit. If you have scattered traffic coming from multiple locations, the users visiting the website from a faraway location may experience slow page loading time and poor user experience.
Google Penalties Prevention
Google is known to penalize websites for poor user experience. When your website loads slowly, gets stuck or is down frequently, users will rate your website poorly. Eventually, you might receive a penalty from Google, which will adversely impact your website’s SEO. Hence, using cloud hosting prevents penalties from Google and other search engines by increasing your website’s uptime, improving its loading speed, and enhancing user experience.
What are the Challenges of Using Cloud Solutions?
Along with an extensive range of advantages, using cloud-based servers also poses certain challenges that you should handle carefully. The number one concern is the location of the data centers of your hosting provider, as it impacts your site speed. To rectify these issues, you should choose a reliable service provider that has a good reputation in the industry. Never go for cheap cloud solutions and always demand top-notch quality. Another concern is the complexities involved with migration. Switching the website’s hosting can be a tedious process, especially from a traditional physical server when a lot of crucial data is involved. However, you can seek help from a professional website migration service for a worry-free transition. They can strategize the migration, create backups, and carefully execute the move with minimal disruptions. Once the transition is complete, they can test, monitor, and optimize your website for maximized advantages. Notably, the benefits of using cloud hosting easily outweigh the limitations and challenges posed by it. Hence, we strongly recommend switching to a cloud-based hosting server if you still haven’t opted for it. You are missing out on a lot of potential traffic and other perks by not using virtual cloud servers.
Final Word
So, the final verdict is: Yes, Cloud hosting indeed helps SEO and makes your website rank higher, gain more traffic and conversions, and more revenue. If you are still using a traditional physical server, it’s time to get rid of it and switch to cloud solutions right now. This simple move will significantly increase the SEO score of your website. You will experience higher uptime and faster loading speeds alongside improved reliability, scalability, and security. Looking for a trusted cloud server hosting service provider? You’re at the right place. Introducing i2k2. We are a dedicated cloud based services provider and reputable cloud server hosting solutions provider. We have helped thousands of customers till date and are committed to delivering excellence. For queries related to cloud hosting, reach out to us at +91-120-466-3031 | +91-971-177-4040 or write to us at sales@i2k2.com. You may also fill out our contact form and our representatives will empower you with the information you need.
About the Author
As a pre-sales manager for i2k2, Rajat Jindal, has been instrumental in helping clients discover power-packed ITES products and services for their business operations. With a deep knowledge of leading technologies, including data center servers and cloud computing products such as AWS, and rich industry experience, he ensures i2k2’s business partners derive maximum utility with the implementation of select IT services that streamline their business processes and drive revenue growth. To help customers find the right solutions to their IT problems, Rajat stays updated with the latest trends and technologies in the sector; from serverless computing to real time capabilities and AI and ML developments. Rajat is an integral resource helping customers find value through i2k2’s exciting catalog of IT services.