Opt-in e-mail advertising also called as permission marketing, is a method of advertising via e-mail that the recipient of the advertisement has to receive it. This method is developed by one of many marketers to eliminate the disadvantages of e-mail marketing.
This kind of marketing may evolve into a technology which uses a handshake protocol between the receiver and sender. This system gives eventually result in a higher satisfaction between marketers and consumers.
If you use opt-in e-mail advertising then the material that is e-mailed to consumers will be ‘anticipated’. It is assumed that the consumer wanna receive it, which makes it unlike unsolicited advertisements sent to the consumer. More than untargeted advertisements, opt-in e-mail advertisements will be more relevant and personal to the consumer.
An example of Opt-in e-mail marketing is a newsletter sent to an advertising company’s customers. That newsletters inform customers of upcoming promotions, events or new products. In such type of advertising, a firm that wants to send a newsletter to their customers may ask them at the point of buy if they would like to receive the newsletter.
Marketers can send out promotional materials automatically with a foundation of opted-in contact information stored in their database. Marketers can also segment their promotions to specific market segments.