Search engine marketing ,or SEM, is a form of Internet marketing, includes all the marketing methods that seeks to promote websites by increasing their visibility in search engine result pages. We are talking about SEO (Search Engine Optimisation), PPC advertising (Pay-Per-Click advertising), paid inclusion, social media optimisation…
Search engine marketing (SEM) is the overall process of combining the two processes of search engine optimisation (SEO) and pay-per-click advertising (PPC).
SEO involves using various strategies in the design and creation of a Web site to enhance its organic listing. PPC ads are sponsored listings where the advertiser pays the search engine each time the ad is clicked on. SEO has strengths where PPC does not, and vice versa. Combining the strengths of each is why the two processes are so powerful when used together.
It is a great way to market your company’s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques such as meta tags, on page content optimisation and link building. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed. The great thing about SEM is that its impact is directly measurable. You will be able to control the amount you spend on PPC campaigns as well as being able to monitor the benefits you receive from the SEO and PPC techniques.
Spend Money on SEM if you have an Offline Marketing Campaign
If you have a website, you need to make sure your website is found!
It’s not enough to rely on your offline marketing to drive traffic to your website. Audiences often forget website addresses or have forgotten about your marketing campaign by the time they actually need it! Online users want quick and relevant answers to their search queries. Search engines are focused on driving and delivering the most relevant search results to their users.
How to set up an SEM Campaign?
The main SEM components are Pay Per Click campaigns and Search Engine Optimisation techniques. PPC campaigns can be set up and run through popular search engines Google and Yahoo. They can also be set up for small search engine directories such as Sensis and MSN.
Now, we hope that you know that SEM is very important for businesses selling their products or services online.