Digital Asset Management: A Brief Guide

Digital asset management or DAM relates to all the decisions and tasks that help store, organize, retrieve, and share digital files. It is an effective solution for enterprises that want easy accessibility and control over all of their digital files including photos, videos, documents, presentations, audio, and more. Simply put, DAM is a set of database records where each database contains metadata that includes information about format, filename, content, and usage. This business process helps to centralize, secure, and make your data readily available through cloud storage in an organized manner.

Digital Asset Management

Let’s have a close look at this cloud-based asset management in this brief post.  

The Need – Digital Asset Management

DAM is a requirement for any organization that needs to manage its digital assets. In fact, most enterprises, large, small or even startups, can use digital asset management services to optimize their asset workflows and focus more on their core issues. IT departments using cloud-based asset management services, for example, don’t have to worry about cumbersome hardware or software installations and deployments. Similarly, marketers can use DAM services to improve their brand consistency across branded content whereas sales teams can access the most updated information from anywhere, anytime and on any device.

Key Benefits – Digital Asset Management

  • Centralize, secure, and easy data availability
  • Anytime, anywhere access to digital files
  • Seamless access to the most important files fast
  • Quick file shareability
  • Streamlined collaboration
  • Get more time to focus on core business issues

Related read – Digital Asset Management Software: An Overview

Understanding DAM SaaS

DAM SaaS or Software as a Service, is the use of a cloud software that helps effectively manage your digital files. In comparison to on-premise DAM software, DAM SaaS has several benefits including the fact that it is not only easy to deploy but also scalable at the same time. In addition, with DAM SaaS, IT departments don’t have to worry about the related software updates from time to time. In fact, IT departments using DAM SaaS can ensure seamless access to any new software features and enhancements.

Is DAM SaaS Worth Your Investment?

The answer to this question largely depends on how you manage your digital files as a business. Is finding your digital assets resource-intensive? Is it time-consuming? Are your employees able to access all the required files from anyplace, anytime? If the answer to these questions is yes, you need a digital asset management solution. You can take advantage of our professional DAS services to fulfill this need. As a trusted name in the IT cloud hosting services, we offer a gamut of cutting-edge enterprise solutions that are not only cost-effective but also customizable based on your needs.