Well! I got this question from one of my clients. Instead of explaining him through a mail/phone etc., I thought I should share my words with you all here.
First of all, you should know what is SEO? And then its importance
Search Engine Optimization (SEO) is the Optimization which is very important for improving the volume as well as the quality of traffic to your site from search engines by using search results for your targeted keywords. So, you need to perform Optimization on your site.
Search engines like Google, Yahoo and MSN etc. are the gateway to the Internet as these search engines are the first tool that the customers use to find the products and services they require. That’s why Search Engine Optimization is so important for your business as if your website is not visible to the customers then you may find difficulty in making any sales.
The use of Search Engine Optimization is easy. So, you must use SEO to be the best in your niche. To attract and generate visitors income are also important for your success.
Other Advantages of Search Engine Optimization (SEO):
1. It gives long term results and long term revenue
2. SEO can help you to generate more and more leads for your business without expensive advertising
3. The most cost-effective form of marketing available
4. It can help you to win new customers
5. It means higher ROI, higher conversions and higher sales
Now, I hope you have got your answer in a simple and in easy way.