Directory submission is the most affordable, free, link building techniques existing out there today. This method is one of the most widely and common used methods of building back-links for most of the online marketers. For those people who are not aware of the process, it is a form of website submission where you just submit your website to the online web directories.
There are some benefits associated with directory submissions that you get after submitting your links to web Directories. Some of these benefits are:
Give you one-way links
Search engines give importance to the number of inbound links to your website and from web directories you get one-way inbound links. While including your links, web directories do not expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.
Are mostly free
You do not have to pay for most of the web directory submissions. There are really some highly professional web directories that charge a high premium for adding your links.
Allow the anchor text of your choice
While submitting your links to web directories they allow you to enter a site title that can include your keywords. This produces SEO anchor text for you and this helps you improve your search engine rankings.
Send you targeted traffic
The company of web directories make people find the right links under the right categories. Even if you submit your link under a wrong category then there is a possibility that the human editor will place your link under the correct category.
In these way, there are various benefits of web directories. So, you should do directory submissions professionally.