An Overview of 3 Popular Cloud Platforms: AWS, Azure & GCP

Cloud computing is the on-demand delivery of IT or computer system resources like data storage and computing power via the internet, with pay-as-you-go pricing. Instead of owning, buying, and maintaining the physical data centers and servers, organizations can access these technology services on an as-needed basis from leading cloud providers such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure. Let’s discuss the three in detail to learn more about them and discover which one is better for your organization. Read on.

Amazon Web Services

AWS provides on-demand cloud computing platforms and resources to organizations, legal bodies, and individuals. AWS follows a simple billing plan termed as pay-as-you-go billing. Being the most comprehensive and broadly adopted cloud platform in the world, AWS powers the applications and infrastructure of millions of users, making them more agile and helping them innovate faster.


So far, AWS offers more than 212 distinct services including computing, networking, storage, database, application services, and analytics, among many others.

Growth Rate

AWS is leading with around 30 percent of public cloud share because it is the oldest player in the market and has a bigger user base and community support. Some of the high-profile customers of AWS are Netflix, Unilever, Airbnb, BMW, MI, Samsung, and Zynga.

Read Related: What Amazon Cloud Consultants Can Do For Your Business?

Microsoft Azure

Microsoft Azure provides a competent cloud computing platform for government, individuals, and organizations. Launched in 2011, it has shown great progress compared to its competitors since its inception.


Some of the Azure services include big data and predictive analytics, game & app development, scalable data warehousing, blockchain, DevOps, and IoT integration.

Growth Rate

Microsoft Azure occupies around 16 percent of the worldwide market share. It is also gaining its share of high-profile customers that include Johnson Controls, HP, Polycom, Apple, Fujifilm, and Honeywell.

Read Related: How well You know Microsoft Azure Cloud Services?

Google Cloud Platform

Google Cloud Platform, also known as GCP is a subsidiary of Google’s Cloud Computing services that runs on a similar infrastructure that Google uses for its products including YouTube and Google Search engine.


A few among the many services provided by GCP include data management and storage, app development, SMB business analytics, and productivity and workload management tools.

Growth Rate

Google is offering services to many high-end companies like PayPal, Century Fox, Dominos, and Bloomberg, covering up to 10 percent of the market share.

Which Way Forward?

When it comes to market share, AWS cloud support takes the prize because of its reach and length of time in the industry. This, however, doesn’t necessarily translate to what’s better for your organization. If your business operations can run on Microsoft products, Azure might work well, but if your business needs less reach and more innovation, you may want to prefer GCP. It’s not about choosing the best cloud providers, but the one best-suited as per your needs. If you too are looking to opt AWS cloud support for your organization’s needs, look no further than i2K2 Networks. To learn more about our Amazon cloud services, call +91 120 466 3031 or +91 956 026 2223 or write to us at