3 Key AWS Media Services To Streamline Your Video Campaigns

Video is ruling the internet and Amazon Web Services (AWS) is seeking to capitalize on this particular content form. AWS media services bring to you cloud-based tools to help create and monetize video streams. AWS media solutions promise to bring excellent results for media companies, publishers, and any other organization that is considering launching a video service. Here are the three AWS elemental media services that your business can leverage to streamline video campaigns.

1. AWS Elemental MediaPackage

AWS Elemental MediaPackage provides a console-based method for safeguarding and improving user playback experiences. The first advantage is that AWS Elemental MediaPackage takes input from a variety of protocols, including RTMP and RTP, HLS, and DASH, rather than being limited to a single ingest format. The second advantage is that it saves all intake/output assets as a unified archive, eliminating the need to separate “live” and “VOD” elements. The third advantage is that AWS Elemental MediaPackage uses AES-128 encryption to enable Google Widevine, Apple FairPlay, and Microsoft PlayReady DRM. Before you can enable DRM copy protection in the AWS Elemental MediaPackage dashboard, you must first set up an account with one of the AWS Digital Rights Management (DRM) partners. Additional playing and audio functionalities are also available with the AWS Media Package. Users can create a DVR experience for live stream viewers and give subtitle tracks in many languages. AWS Elemental MediaPackage is designed as a service, not as software running on a virtual server, thus it can easily be combined with other AWS services like AWS CloudFront and CloudWatch, which is a significant bonus.

2. AWS Elemental MediaConvert

AWS Elemental MediaConvert allows you to format, encode, and compress video-on-demand for viewing on common devices. This particular AWS live streaming service supports MPEG-2, Apple ProRes AVC, and HEVC compression formats. AWS Elemental MediaConvert additionally supports 4K resolution and high dynamic range (HDR) video processing and conversion. It also supports advanced color sampling (10-bit 4:2:2). The fact that it’s supplied as a service means it’s easy to interface with other AWS services like Amazon S3, Amazon CloudFront, Amazon CloudWatch, and IAM.

3. AWS Elemental MediaLive

AWS Elemental MediaLive allows you to easily integrate targeted mid-roll advertisements into video content. Now, that is one of the best advantages of AWS media services. You may provide HD broadcasts with dynamic ad insertions using AWS Elemental MediaTailor. It allows ad insertion over SCTE-35, allowing any type of customer to see mid-roll commercials.

Also Read- AWS Media Services: A Complete Solution for Seamless Video Content Management


Until now, developing services like tailored advertising around a video stream included collaborating with third parties. Similarly, in order to account for increased traffic, providers had to invest in expensive equipment to manage the increased capacity. AWS media services’ goal is to take that responsibility away from video providers, allowing them to outsource it to AWS and the cloud, lowering the cost of utilizing such tools, and making them easier to use in general. At i2k2 Networks, we provide a wide choice of AWS media services along with prompt and professional support. We can assist you in developing and implementing top-notch solutions to reduce your IT costs and streamline your operations using AWS services in India. You can reach us at +91-120-466-3031 or email us at sales@i2k2.com or support@i2k2.com.