Search engine marketing is a form of Internet marketing used to promote websites by increasing their visibility in search engine result pages through the use of Search Engine Optimization(SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC)Campaigns, Link building. Bookmarking, Content Writing , Blog Comments, RSS (Really Simple Syndication) Feeds, Viral Marketing, Banner ads, Classified advertising and E-mail marketing etc.
Let me define some of them:
Search Engine Optimization(SEO): It is to gain high natural search engine placement for relevant keywords or keyword phrases.
Social Media Marketing (SMM): It promotes web presence through social media tools like Twitter, Facebook, Stumble Upon, Delicious, Linked In and Digg etc. to advertise and market your brand.
Link building: It plays a vital role in higher search engine placement and in generating good traffic on your website. It also increases link popularity which is necessary to attain and maintain top search engine rankings.
Content Writing: It is also vital to make a business as maintaining originality with emphasis on every word is the key to making a web presence successful.
Pay-Per-Click Campaigns: It is also known as PPC campaigns or paid placement advertising. These campaigns are one of the fastest ways to get traffic to your site. The two main PPC campaigns services are Google AdWords and Overture, which is now know as Yahoo Search Marketing.
Bookmarking: It is a method to share, search, manage and organize bookmarks of web resources for Internet worldl. The resources themselves are not shared, merely bookmarks that reference them. To these bookmarks, descriptions may be added in form of metadata and therefore, other users may understand the resource’s content without first needing to download it for them.
Blog Comments: An area underneath most blog posts is for visitors to leave a comment about each post. This area is the secret behind the success of a successful blog and blog comments make a blog social as well as interactive. So, area bloggers must understand and put more emphasis on to create a great blog. It is that social aspect that makes blogs, a powerful component of the social web.
RSS Feeds: It is commonly known as Rich Site Summary is a format for delivering regularly web content to publish frequently updated works like news headlines, blog entries, video and audio in a standardized format. RSS enables you to easily get informed by retrieving the latest content from the sites you are interested in.
So, this is all about SEM and its services.