What is Website Optimizer? Or what is Google Website Optimizer?

Website Optimizer is nothing but it is an easy-to-use tool to test the site content which delivers actionable results. There are three benefits that testing brings.

•    Increase conversions: Because of testing, it is easy to raise your visitor satisfaction and site effectiveness that leads to a higher return on your investments and higher conversion rates.

•    Listen to your visitors: Testing makes you to get direct feedback easily from your site visitors.

•    Eliminate guesswork: You can try any combination of content to look out what leads to the most conversions with Website Optimizer.

Google Website Optimizer is a free product from Google which allows you to run A/B tests and multivariate tests application to helps webmasters and online marketers to increase overall visitor satisfaction and visitor conversion rates by continually testing different combinations of website content. To make more sales, you need a Google account and the desire.

Google website optimizer can test any element that exists as HTML code on a page which includes fonts, calls to action, headlines, product copy, point of action assurances, product reviews, product images and forms.

An A/B Test is also called a split test as in this test; two versions of the page are tested against one another. This test involves a variation of the page and the original page and the variation can contain any changes. A/B tests are perfect for quick tests, for beginners, for websites with low traffic. In comparison to a multivariate test, you can get data very quickly.

A Multivariate Test
is a test in which page variables like calls to action, headlines, buttons, paragraphs etc are tested against each other. At once, Google allows up to 1000 multivariable tests. Take an example, suppose if you have six headlines and need to test three variations for each then you can set up – 6 x 6 x 6 = 216 tests. Multivariate tests are the tests that require a long time to produce data, but are much more effective than A/B.

I hope you now understand the Google Website Optimizer.

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