SEO stands for Search Engine Optimization. It is a way to optimize your website for the Search Engines as well as for the customers. There are basically two ways for website optimization.

1. On Page Optimization

2. Off Page Optimization

In this article we are discussing about On Page Optimization. We will discuss about Off Page Optimization in our next article.

On Page Optimization: In On page optimization we try to optimize our website’s pages according to our main keywords. Like suppose if our website is related to “Web Hosting” than obviously we would like to optimize our website for the keyword”web hosting”. Here you notice that one word “Optimization or Optimize” is again and again coming. So first we would know about page optimization.

Page optimization or website optimization is nothing but the way to design our website or web page for the search engines as well as for the users so that both of them can easily find our website. In optimization process various methods come. We will discuss each of them step by step.

Healthy Contents: The most important part of your website is its content. The content of your website tells to the user about your business. It should reflects about your business or any thing else what you want to say via your website. Try to write informative content with your best keywords. Suppose if your web site is related to web hosting than your content must reflects about the Web hosting services what your company is providing. Use short and descriptive content; user doesn’t want to read your whole content. Try to avoid the uses of images in content. For heading purposes you can use CSS based text. Do not use the same content in more than one page. In each page of your website content should be unique, descriptive and short.

Avoid To Use:

  • Heavy Contents like more than 255 chars
  • Keywords stuffing in your content
  • Same content in different pages
  • To much images

Meta Tags: Meta Tags are another important part in On Page Optimization. Important Meta tags are given below:

a. Title: It is one of the most important Meta tag among all. In Title tag what you write, Google crawler read that and show in SERP (Search Engine Result Page). So in Title tag use your most important Keyword with phrases like “Best Web Hosting Company” .Your Title must be short and descriptive so that user can easily understand about your page.

Syntax: <title>Title of your page</tile>

Avoid To Use:

  • Useless keywords
  • Long Title
  • Stuffing of Keywords

b. Description: This is also an important Meta Tag. In this tag you must write very short and descriptive about your page. Like”Our Company provides you best web hosting services”.Each Page must have its own description. Google SERP also shows the description of your website.

Syntax: <meta name=”Description” content=”Short Description” />

Avoid To Use:

  • Only keywords
  • Long description
  • Same Description in Every page
  • Description unrelated to the page

c. Keywords: Although Keyword Meta Tag is not so important for Google and Yahoo but some search engines still prefer them. So you can use this Meta tag and put your keywords in this tag.

Syntax: <meta name=”Keywords” content=”keywords here” />

Other Important Tags: Try to use <H1>…..<H6> tags for heading purposes. Use <b> tag in place of <strong> tag. Try to use keywords in <a> tag.

Navigation Bar or Menu: Navigation Bar or Menu also plays an important role in your website promotion. Try to use simple menu so that user could easily find each and every page of your website. Laymen users don’t know how to operate your menu so try to make your menu for them.

Avoid To Use:

  • Navigation bar using JavaScript or flash
  • Complicated Menus like fly out or drop down menus
  • Different menus in different pages

Image Optimization: Optimize your website’s images with relevant keywords using Alt and Title attributes. Search engines are not able to crawl the images. Image optimization helps the crawlers to read the images.

Avoid To Use:

  • Lots of keywords stuffing
  • Useless keywords

Sitemap: Sitemap is another important part of the website. Sitemap helps to the users to find the pages of the website. Your sitemap must contain each link of your website so that user can easily find the page within a click.

Page Name: Try to use the name of your website’s pages related to keywords. Search engines can easily crawl those pages having name related to keywords. Suppose if your website has the page related to dedicated server than you can use the name of the page like “dedicated-server

Avoid To Use:

  • Common name like “name1”
  • Like Dedicatedserver or dedicated_server
  • Long name without using “-” char

Others: Domain name is also important for SERP. The website having Domain name related to keywords would be in benefit.

Some other tips are also in On page Optimization. We will discuss them later in our blog. We are hoping that this article will definitely give you some ideas to improve your business.

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