In the competitive world of today, more and more businesses use the Internet to promote their websites because it is more convenient and saves time. Having a website is becoming so important for businesses because customers and the general public almost expect a company to have a website. It is like a face of the website body which attracts visitors just like a face of a person attracts people to come to him.

Web design is a term used to describe any of the various tasks involved in creating a web page. It refers to jobs focused on building the front-end of a web page.

The web consists of unnumberable pages, presenting information using different technologies and linked together with hyperlinks.

Two basic aspects to any web page on the Internet are:

1) a presentation that the user interacts with, usually visually

2) a back-end that includes information for browsers.

HyperText Markup Language (HTML) used to tell a browser how to present information.  eXtensible HyperText Markup Language (XHTML). Another version of HTML is also widely used, known as. By using HTML or XHTML, a web designer tell a browser how a web page should appear.

By using Cascading Style Sheets or CSS we can separates the underlying structure of a web-page (using HTML) from the visual presentation of the site.

There are some of the benefits from a website if you are using Web design:

1) Promotes your products/services

A website provides you the opportunity to promote your business in a powerful and effective manner.Visitors can become your customers if they could know a little more about you, your company, your products, etc. A powerful website makes easy for customers to learn more about your business at their own pace.

2) Expands your reach to the market place

A website can expand your reach to a market that had been difficult or expensive through traditional advertising.

Brings millions of people to your website

Your website will be there 24 hours a day, 365 days a year so millions of people reaches every day and still working for you while as it is not dependent on your having a PC or leaving your PC switched on.

A Well designed website is the best Tool for Marketing because of the following reasons:

Reduce costs / Improve efficiency

1) Reduces your publishing costs

Websites are quicker, easier and more cost-effective to update than print based media.

With a website, you can instantly publish that same information: new product announcements, contact information, employment opportunities, anything without material or delivery costs.

2) Reduces your marketing costs

Buying advertising space like newspaper ad, radio spots or billboard, can be expensive. A website is an unlimited number of full-page ads that you can change anytime.

3) Reduces your communication costs

Any printed matters can be converted to a web page and can be distributed by email at less cost and time than by mail, fax or courier to give details of your products/services, latest company information etc.

So, we agree the Internet will become an increasingly popular advertising medium as it replacing the existing sales and marketing channels. So to enhance your online business it is a very low-cost method of promoting your business.

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