Tech giants Microsoft and Adobe announced a major partnership to promote the use of each other’s cloud-computing tools among their mutual customers. Satya Nadella, Microsoft’s chief executive, called the deal a “massive mileston,” in an appearance here with Shantanu Narayen, his Adobe counterpart. The deal follows a pact last year that linked some Adobe products to Microsoft’s customer relationship management tools.
Cloud-computing, a growing business in which companies increasingly turn to rented, web-based infrastructure to run their software instead of their own back room servers, has a been a showcase of Microsoft’s newfound willingness to partner with erstwhile competitors. Under the new deal, the maker of Photoshop will use Microsoft’s network of on-demand data storage and processing power to run its web-based digital media and marketing software.
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As is so often the case with these partnership announcement, quite a few questions remain unanswered. Traditionally, Adobe has run its own data centers, for example, and it’s unclear from today’s announcement what will happen to these (though we have asked Adobe for comment and will update this post once we hear more).
Microsoft said Adobe will now make Azure its “preferred cloud platform” for its three main services: the Adobe Marketing Cloud, Creative Cloud and Document Cloud.
News Source – MoneyControl & Techcrunch