Now-a-days, YouTube is more than a website to upload your videos. It is a powerful marketing tool for all business promotional campaign.
1. Video Length
Popular videos on YouTube have an average length of 3 minutes which means the ideal length is between 2 and 4 minutes.
2. Video content
Create original and interesting videos. Use existing material of your business like flash presentations, virtual tours, many videos shots and quality images to make a clever montage which targeting your videos’ theme. Also add voice-over or music and you will have a nice presentation.
3. Video Resolution
When your presentation includes slides, upload high resolution videos as it makes them easier to be read.
4. Optimize your account
You will need to create an account to post videos on YouTube. Make sure you use your brand name as username and/ or a keyword term relevant to your videos. Update your YouTube profile on regular basis, write optimized texts, add links and use the appropriate colors and theme.
5. Watermark your video
Add your contact details, your domain name to increase the chance to turn video viewers into loyal customers.
6. YouTube search results
Regarding listing results, YouTube works as a typical search engine. The search algorithm checks the title, the tags, the description, the links, the number of views and ratings of the video.
So, you should consider the above factors to get high rankings not only on YouTube but also on Google.