Nielsen released new numbers that confirm what you have known for a while: Facebook is the web’s ultimate time sink. The more interesting though is how much more time you spend on the world’s largest social network today than you did 6 months ago.
In June 2009, Nielsen had estimated that the average U.S. user spent 4 hours and 39 minutes on Facebook in one month. It means about 9.3 minutes per day in a 30 day month. In August, the number of user spent rose to 5 hours and 46 minutes, or 11.5 minutes per day.
In January 2010 though, the amount of time the average person spent on Facebook jumped to over 7 hours. It has been estimated that each American Facebook user spent an average of 421 minutes on Facebook per month that amounts to over 14 minutes per day. Even if you lump together the time spent on Google (1:23), Yahoo (2:09), YouTube (1:02), Microsoft/Bing (1:35) Wikipedia (0:15) and Amazon (0:22), it still does not beat Facebook.
It also has been estimated that the average number of websites people visited rose by 8.4%, while the amount of time people were on the PC went down by 8.2%, but the conclusion seems to be Facebook’s still-meteoric rise.
How much time you spend on Facebook? Let’s discuss in the comments.