What is Digital Asset Management?

Digital asset management is a business process for retrieving, storing, and organising rich media. It is also used to manage digital rights and permissions. Assets of rich media include music, videos, photos, podcasts, animations, and other multimedia content. Digital Asset Management is also used to create archives, infrastructure development in order to manage and preserve digital assets, and the search functionality tool that helps end-users locate, retrieve and identify assets. DAM can be defined as a set of database records, with each database containing metadata that includes information regarding the file name, format, content and usage. It is used to manage and create databases for storing the company’s rich media in a cost-effective manner.

cloud computing

How To Select The Best DAM For Your Business

G2 grid cloud digital asset management helps you select the best DAM for your business. It rates the product on the basis of market presentation and customer satisfaction. For a more detailed description of DAM, you may compare various DAM software in the market via G2 Crowd Grid. Ten reviews of the best products are shown in the Cloud based digital asset management software grid.

Why Should you Consider DAM Software?


Implementation of a DAM solution with specific parameters and requirements is followed by many organizations from different industries. News organizations need such powerful products for editing purposes and definable workflows for approvals.

File Type

File types must be determined first as the files constitutes the media library that includes images, photographs, video and audio. You should select a product supporting each file-type with management features and optimal performance.

Collection Size

If a system is unable to support a large library, increasing the assets will compromise performance and functionality of the DAM software. For large and wide collection, use a product that scales accordingly. It should have a supporting feature and easy to navigate for users.


Digital asset management software is beneficial in a number of ways, such as:

  • Productivity of users increases
  • Data assets are organized in a logical, structural, and schematic way
  • HelpsĀ  in the promotion of brand unity and organization collaboration
  • Reduces the risk of outdated assets and duplication of assets


Publishing and media companies once used DAM software tools exclusively, but the software is increasingly being incorporated into retail sales companies and content management systems with customer facing websites. It is referred to as a subset of enterprise content management used to organize text documents, spreadsheets, and emails.

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